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Medicaid and CHIP Renewals Outreach and Educational Resources

CMS has created different materials and resources to help people with Medicaid or CHIP take steps to renew their health coverage or find other coverage options.

Want to learn more about your state’s Medicaid program? Find contact and enrollment information.

Communications Toolkit

What’s in the Toolkit? The toolkit includes important messages and sample materials (like drop-in articles, social media messages, and flyers) for states and other partners to use.

Who can use the toolkit? States, CMS partners, community organizations, health professionals, schools, and other stakeholders who interact with people who have Medicaid or CHIP.

What languages are materials and resources available in? The toolkit is available in English and Español/Spanish. Some of the Toolkit materials, including drop-in articles, a fact sheet, and a post card are also available in 中文/Chinese, हिन्दी/Hindi, 한국어/Korean, Tagalog, and TIẾNG VIỆT/Vietnamese. Postcards are also available in Ukrainian, Dari, and Pashto. Find more translated materials here.

Toolkits

Slide Decks

Social Media

Share images and messages about Medicaid renewals on Facebook, Twitter, and other social media platforms. Select the zip files below to download the images and use the suggested messages to share on social media.

Social MediaSocial MediaSocial Media

Link to phase-1 social media                         Link to phase-2 social media                        Link to fraud social media   
 

Additional Materials and Resources

Download and share these materials to educate people about Medicaid or CHIP renewals and other health coverage options.

To order free printed materials, visit the CMS Product Ordering website. If you do not have an account, you will need to request an account on the login page. Once you log into your account, you can enter the term "Unwinding" in the search bar to view the materials that are available for order.

Helping People Get Ready to Renew their Medicaid and CHIP Health Coverage

General messaging

  • Non-fillable Flyer (English and Spanish): Use this flyer to help prepare people to renew their Medicaid and CHIP coverage.
  • Postcard (English and Spanish): Use this postcard to educate people on the steps they should take to find out if they can keep their Medicaid or CHIP coverage. 
  • Tear Off Pad (English and Spanish): Use this tear off pad to remind people about the steps they should take to find out if they can keep their Medicaid or CHIP coverage. 

Fillable State-specific messaging

  • Fillable Flyer (English and Spanish): Add information about your state’s upcoming Medicaid or CHIP renewals to this customizable flyer. 
  • Conference Card (English and Spanish): Hand out this small two-sided conference card to people who may need to renew their Medicaid or CHIP coverage in your state.
  • Cards for Display Stands (English and Spanish): Put these state-specific rack cards in a display stand in waiting rooms, offices, check-out counters, registration desks, or other places people can easily access them.

Messaging for Providers to Use When Speaking with Medicaid and CHIP Patients

  • Full Page Healthcare professionals can use this tool when speaking with patients to help them prepare for Medicaid and CHIP renewals.
  • Half Page Healthcare professionals can use this tool to speak with patients about renewing Medicaid.

Messaging for American Indians and Alaska Natives (AI/ANs)

  • Fillable Flyer (English): Add information about your state’s upcoming Medicaid or CHIP renewals to this customizable flyer. 
  • Tribal Graphic (English): Use this graphic to educate people on checking their mail for renewal information.
Helping People Who Have Lost Medicaid or CHIP Coverage
  • Partner Tip Sheet (English and Spanish): Use this tip sheet to help people who have lost Medicaid or CHIP find other health coverage.
  • Health Care Options Fact Sheet (English and Spanish): Use this fact sheet to teach people  3 things to know about their health care options.
  • Healthcare.gov Postcard (English and Spanish): Use this postcard to help people learn about low-cost, quality health coverage through the Health Insurance Marketplace® at HealthCare.gov. 
  • Medicare SEP Fact Sheet (English and Spanish): Use this fact sheet to help people find out if Medicare coverage is an option. 
  • Employer Fact Sheet (English and Spanish): Use this fact sheet to help your employees and their families learn about health coverage options.
  • Tear Off Pad (English and Spanish): Use this tear off pad to remind people of 3 things to do after losing coverage
  • Drop in Article for People who Lost Medicaid (English and Spanish): Use this article for listservs, newsletters, and other outreach resources to educate people about what to do if they have lost Medicaid or CHIP.
Messaging and Resources for Kids and Families
  • Postcard for Kids with Medicaid or CHIP (English and Spanish): Use this postcard to help families keep coverage for their kids. 
  • Fillable Postcard for Kids with Medicaid or CHIP (English and Spanish): Customize this postcard with state Medicaid information to help families keep coverage for their kids.
  • Postcard for Renewing Kids’ Medicaid or CHIP (English and Spanish): Use this small postcard to help families take steps to keep health coverage. You can also get a tribal-focused version of this postcard.
  • Fillable Postcard for Renewing Kids’ Medicaid or CHIP (English and Spanish): Customize this postcard with state Medicaid information to help families take steps to keep health coverage. You can also get a tribal-focused version of this postcard.

Schools, organizations, and other partners can use these toolkits and graphics to educate families about Medicaid and CHIP as students begin a new school year. 

Outreach to Special Populations
  • Reaching Out to Asian American, Native Hawaiian, and Pacific Islander People about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach Asian American, Native Hawaiian, and Pacific Islander people and share information about Medicaid and CHIP renewals. 
  • Reaching Out to Black Americans about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach Black Americans and share information about Medicaid and CHIP renewals.
  • Reaching Out to Hispanic or Latino People about Medicaid and CHIP Renewals (English and Spanish): Use this one-page handout to help reach Hispanic or Latino people and share information about Medicaid and CHIP renewals.
  • Reaching Out to People with Disabilities about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach people with disabilities and share information about Medicaid and CHIP renewals.
  • Reaching Out to People Who Live in Rural Areas about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach people who live in rural areas and share information about Medicaid and CHIP renewals.
  • Reaching Out to American Indian and Alaska Native People about Medicaid and CHIP Renewals (English): Use this one-page handout to help reach American Indian and Alaska Native people and share information about Medicaid and CHIP renewals.

Recordings from CMS Series of Medicaid and CHIP Renewals Webinars Focused on Reaching Out to Special Populations

Fraud and Scams Messaging
  • Customizable Scam Alerts (English and Spanish): Use these messages to educate people about potential scams and fraud related to Medicaid renewals in your state. 
  • Social Media (English): Use these social media messages and graphics to educate people about potential scams and frauds related to Medicaid renewals.
Educational Videos

Partners can link to these videos on their websites, play them in waiting rooms, or share them on social media. Please note these videos can be used through February 22, 2024 and they cannot be used as PSAs.

Don’t Wait! Update! Get Ready to Renew Your Medicaid or CHIP Coverage (:30 Seconds): 

Don’t Wait! Update! Get Ready to Renew Your Medicaid or CHIP Coverage (:15 Seconds): 

Don’t Wait! Update! Get Ready to Renew Your Medicaid or CHIP Coverage (:06 Seconds):

Partner Education Webinars and Speaking Requests

  • For more information and updates on renewing Medicaid and CHIP health coverage, attend our monthly partner education webinars on the fourth Wednesday of each month from 12:00 - 1:00pm ET. Register for upcoming webinars. 
  • Find recordings, transcripts, and slides from past webinars  on the CMS National Stakeholder Calls webpage.
  • Are you looking for an HHS or CMS representative to speak about Medicaid and CHIP renewals? Fill out this Speaking Request Form to have someone from HHS or CMS speak at an upcoming event. 

Consumer Research

To help with the creation of the Communications Toolkit and other materials, CMS explored Medicaid enrollment, renewal experiences, and expectations among individuals enrolled in Medicaid and parents of children enrolled in CHIP. You can find more information on the results of this research in these slide decks.