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Outreach Tools

The Center for Medicaid and CHIP Services (CMCS) is committed to supporting state efforts to identify and enroll people who are eligible for Medicaid or the Children’s Health Insurance Program, as well as efforts to help enrollees live longer, healthier lives. This section provides materials and messages that states may use and adapt to support outreach activities.

Supporting Enrollment Efforts

Throughout the nation, efforts to enroll eligible individuals in health insurance are moving forward. Millions are eligible for Medicaid and CHIP – in many states, more people than ever before – and still need to be connected to the vital health benefits these programs provide. The fact sheets available in this section are intended to help consumers understand basic information about Medicaid and CHIP, including who is eligible, program benefits, and how to apply. See the Supporting Enrollment Efforts page for additional information. 

Helping Connect Enrollees to Care

For many individuals and families enrolled in Medicaid or CHIP as a result of the Affordable Care Act, having health insurance and an ongoing relationship with a health care provider may be a new experience. The messages and resources in this section can be adapted or used by states to help new enrollees establish a regular source of health care and to promote the use of appropriate preventive health care services. See the Helping Connect Enrollees to Care page for additional information. 

Living Well - Promoting Preventive Services

The Centers for Medicare and Medicaid Services (CMS) is offering a set of engaging materials for state Medicaid Agencies and other partners to help Medicaid and CHIP beneficiaries understand and access preventive services available to them. Living Well is a set of outreach materials that connects preventive care in the clinical setting with everyday life. The Living Well toolkit features a number of customizable materials, including printable posters, fact sheets, social media posts, and strategies for getting the word out about Medicaid coverage of preventive services. See the Living Well page to download the materials.

Additional Outreach Tools

CMCS works with states to identify and enroll people who are eligible for Medicaid or CHIP. The Connecting Kids to Coverage Campaign  focuses on reaching out to eligible children and their parents through a range of outreach activities and with a network of partners and grantees. Visit InsureKidsNow.gov  to find outreach strategy materials you can use to launch and enhance your own campaign.