| Third-party Tool | Purpose and Use | Link to Third-party’s Privacy Policy | How to Opt Out for this Service | Link to the Medicaid Third-party Website and Application Privacy Impact Assessment |
|---|---|---|---|---|
| BING | Serves digital ads on pages that display Bing search results. Web Beacons and Persistent cookies for Digital Advertising are used. | https://www.microsoft.com/en-us/privacystatement/Default. aspx | https://choice.microsoft.com/ en-us/opt-out | BING, T-3538356-265911: |
| Google Advertising Services | Serves digital ads on third-party and Google sites for people who have visited Medicaid.gov. Web Beacons and Persistent cookies for Digital Advertising are used. | https://policies.google.com/ privacy?hl=en | https://www.google.com/settings/ads/ | https://www.hhs.gov/sites/default/files/cms-google-ads.pdf |
| Integral Ad Science | Viewability/verification tool that ensures ads are not shown in front of non-human traffic (i.e. bots), nor next to non-brand safe content including, but not limited to, violent or graphic material. Web Beacons and Persistent cookies for Digital Advertising are used. | https://integralads.com/ias-privacy-data-management/policies/privacy-policy/ | Opting out choices are offered at: | https://www.hhs.gov/pia /third-party-websites-and-applications-pia-cms-integral- ad-science.html |
| Media Math | Serves display and retargeting ads to people who have visited Medicaid.gov. Web Beacons and Persistent cookies for Digital Advertising are used. | https://www.mediamath.com /privacy-policy/ | Opting out choices are offered at: | https://www.hhs.gov/sites/ default/files/cms-media-math.pdf |
| Yahoo Gemini | Serves digital ads to people who have visited Medicaid.gov on Yahoo pages. Web Beacons and Persistent cookies for Digital Advertising are used. | https://policies.oath.com/us /en/oath/privacy/index.html | https://policies.oath.com/us /en/oath/privacy /controls/index.html | https://www.hhs.gov/sites/ default/files/cms-yahoo.pdf |
| Medicaid will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally. | https://www.linkedin.com/legal/ privacy-policy | Opting out choices are: Members can choose to opt out of tracking on third Privacy Manager: https://www.medicaid.gov Ad Choices: https://youradchoices.com/ | https://www.hhs.gov/pia/ third-party-websites-and-applications -pia-linkedin-advertising-services.html | |
| Medicaid will use Facebook Ads to deploy digital display ads and video ads across the Facebook platform. Facebook is a free social networking site that allows Facebook registered users to create profiles, upload photos and videos, send messages, and keep in touch with the people in their social network. | https://www.facebook.com/about /basics/ | Opt-out choices are: Members can Privacy Manager: https://www.medicaid Ad Choices: https://youradchoices.com/ | https://www.hhs.gov/pia/third-party-websites-and-applications-pia- facebook-ads.html | |
| Pandora | Pandora Internet Radio (also known as Pandora Radio or simply Pandora) is a music streaming and automated music recommendation service. Pandora provides a free, advertising supported version of its services. Advertising on Pandora can include audio, video, and visual advertisements. | https://www.pandora.com/privacy | Opting out choices are: https://www.pandora.com/advertising Privacy Manager: https://www.medicaid.gov/ Ad Choices: https://youradchoices.com/ | https://www.hhs.gov/sites/ default/files/cms-pandora.pdf |
| Twitch | Twitch is an online video sharing platform that allows people to view, upload, and share video content, often related to video gaming. The platform also allows users to broadcast live-streamed content related to video games, such as commentary at video game conventions or announcing at competitive events. Advertising on Twitch can include video, display, and native products. | https://www.twitch.tv/p/privacy-policy | Opt-out choices are: https://www.twitch.tv/p/privacy- Privacy Manager: https://www.medicaid Ad Choices: https://youradchoices.com/ | https://www.hhs.gov/pia/ third-party-websites-and-applications- pia-twitch-advertising.html |
| Resonate | Medicaid will use Resonate to deliver behaviorally targeted advertising on third party websites to encourage people to visit Medicaid.gov. In addition, Resonate will also deliver retargeted advertising to people who previously visited Medicaid.gov.gov to encourage them to return to the websites. | https://www.resonate.com/privacy-policy | Opting out choices are: https://www.resonate.com/privacy-policy/ Privacy Manager: https://www.medicaid.gov/privacy-policy/index.html Ad Choices: https://youradchoices.com/ | https://www.hhs.gov/sites/default /files/cms-resonate.pdf |
| The Trade Desk | Serves targeted ads to consumers who have visited Medicaid.gov. Web Beacons and Persistent cookies for Digital Advertising are used. | https://www.thetradedesk.com /us/privacy | https://www.adsrvr.org/ | The Trade Desk, T-5902846-266296, https://www.hhs.gov/sites/default |
| Third-party Tool | Purpose and Use | Link to Third-party’s Privacy Policy | How to Opt Out for this Service | Link to the Medicaid Third-party Website and Application Privacy Impact Assessment |
|---|---|---|---|---|
| Chartbeat | Determines concurrent users and analyzes spikes in traffic. This is a tier 2 usage, Persistent Cookies are used. | https://chartbeat.com/privacy/ | https://static.chartbeat.com/ opt-out.html | Chartbeat, T-1494462-247155, |
| Google Analytics | Collects and analyzes data on visitor interactions with Medicaid.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used. | https://support.google.com/ analytics/answer/6004245 | Google provides a browser plug-in that will allow you to opt-out of all Google Analytics measurements, find at | Google Analytics, T-5991099-891893, https://www.hhs.gov/sites/ |
| New Relic | Monitors and evaluates the web and system transactions of Medicaid.gov to assist with troubleshooting. This is a tier 1 usage, Session Cookies are used. | https://newrelic.com/termsandconditions /privacy | Opting out choices are offered at: | New Relic, https://www.hhs.gov/sites/default/files/cms-newrelic-2022-r.pdf |
| Qualtrics | Delivers online surveys on Medicaid.gov for feedback on Medicaid policies. This is a tier 2 usage, Persistent Cookies are used. | https://www.qualtrics.com/privacy-statement/ | https://www.usa.gov/optout-instructions | Qualtrics, T-7749648-608534, https://www.hhs.gov/sites/default/files/cms-qualtrics-2022-r.pdf |
| Quantum Metric | Collects and analyzes data on visitor interactions and session replays for Medicaid.gov to help make the sites more useful to visitors. This is a tier 2 usage, Persistent Cookies are used. | https://www.quantummetric.com /legal/privacy-policy/ | https://www.usa.gov/optout-instructions | https://www.hhs.gov/sites /default/files/cms- quantum-metric.pdf |
| Adobe Analytics | Collects and analyzes data on visitor interactions with Medicaid.gov to help make the site more useful to visitors. This is a tier 2 usage, Persistent Cookies are used. | https://www.adobe.com/privacy/policy.html | Opt out choice are: https://account.adobe.com/privacy Privacy Manager: | https://www.hhs.gov/sites/default/files/cms-adobe-analytics.pdf |
| Third-party Tool | Purpose and Use | Link to Third-party’s Privacy Policy | How to Opt Out for this Service | Link to the Medicaid Third-party Website and Application Privacy Impact Assessment |
|---|---|---|---|---|
| Medicaid created a Facebook page, https://www.facebook.com/medicare for educational purposes. The page allows for consumers to ask questions and to communicate concerns. Consumers may like the page, or interact with the educational content by commenting, replying, or sharing. | https://www.facebook.com/policy.php | Facebook, | ||
| Medicaid created a Twitter handle, https://twitter.com/CMSGov, for educational purposes. The page allows consumers ask questions and to communicate concerns. Consumers may follow HealthCare.gov or interact with the educational content by tweeting, retweeting, or favoriting tweets. | https://twitter.com/privacy?lang=en | Twitter, T-6390556-589399, | ||
| YouTube | Medicaid created a YouTube channel, https://www.youtube.com/user/CMSHHSgov, for educational purposes. The page allows consumers to view educational videos. The page allows consumers to “thumbs-up”, share and comment on videos. | https://support.google.com/ youtube/answer/7671399?p=privacy_guidelines&hl= en&visit_id=636753818139940400-330399993&rd=1 | YouTube, T-6230177-896593, | |
| Medicaid will use LinkedIn Marketing Solutions to deploy digital display ads and video ads across the LinkedIn platform to consumers. LinkedIn is a social networking site designed to allow registered members to establish and document networks of people they know and trust professionally. | https://www.linkedin.com/legal/ privacy-policy | https://www.linkedin.com/ help/linkedin/answer/62931/ manage-advertising-preferences?lang=en | https://www.hhs.gov/pia/ third-party-websites-and- applications-pia-linkedin -advertising-services.html |
| Third-party Tool | Purpose and Use | Link to Third-party’s Privacy Policy | How to Opt Out for this Service | Link to the Medicaid Third-party Website and Application Privacy Impact Assessment |
|---|---|---|---|---|
| Tealium | Medicaid uses Tealium as a solution for Medicaid.gov staff to manage website tags from a single interface. Specifically, the tool allows Medicaid to control which third-party tools are enabled/disabled. Tealium through its Privacy Manager also allows consumers to choose which types of third-party tools are enabled/disabled during their visit. | https://tealium.com/privacy/ | https://www.hhs.gov/sites/default/files/cms-tealium.pdf |