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Logo

The Medicaid logo visually represents the brand and helps users confirm that they are on an official government website. The logo appears in two locations: in the site header and in the site footer. Both versions are clickable and always link back to the Medicaid homepage.

Medicaid Color Logo

Medicaid.gov Logo

#026666
MED brand
teal

#565656
MED brand
gray

Download Medicaid Log (SVG)

SVG format for print and digital use

Purpose:

The logo serves two main purposes:

  1. Brand identity – establishes trust and reinforces the visual identity of the site.
  2. Navigation – provides a quick, familiar way for users to return to the homepage from anywhere on the site.

Accessibility Guidelines:

Following W3C accessibility standards and USWDS guidance, logos that act as links are considered functional images.

  • Each logo must include alternative text (alt text) that tells users where the link will go (for example: “Medicaid homepage”).
  • Logos must be keyboard accessible and show a visible focus state when selected.
  • Screen readers should correctly identify the logo as a link and announce its destination.
When to use the logo:
  • Header: Display in the site header on light or neutral backgrounds.
  • Footer: Display a smaller version of the logo in the site footer.

Placement:

  • The header logo is positioned in the top left corner of every page and is part of the site’s global header.
  • The footer logo is positioned in the bottom left corner within the global footer.
  • Both logos maintain consistent padding and alignment relative to surrounding elements.

Behavior:

  • Both logos link to the Medicaid.gov homepage.
  • The logo should be responsive, scaling smoothly for mobile, tablet and desktop devices.
  • Hovering or focusing on the logo should show a clear visual indicator (such as an outline or underline).

Testing checklist:

  • Alt text appears on hover.
  • Logo receives focus with keyboard navigation.
  • Screen readers announce “link, Medicaid home page.”
  • Focus indicator is visible when the logo is selected.
  • Logo redirects correctly to the homepage when clicked or activated via keyboard.